Brad Martineau
Brad Martineau is the CEO of SixthDivision and Co-Founder of PlusThis. Over the the last 5 years, Brad and his team have invested millions of dollars and logged well over 70,000 hours in the trenches with entrepreneurs at every stage of business and across nearly every industry. They’ve worked with brands like DigitalMarketer, Dave Ramsey’s EntreLeadership, Amy Porterfield, Frank Kern, and Joe Polish.
There are two price tags associated with every business idea had. The first price tag is what it’s going to take to actually make the business a reality. The second price tag is the one you control. It is the process you have in your business to actually turn it into reality.
Chances are you’re overpaying on both.
It’s time to calm the noise and slash the cost.
Calming the noise and slashing the costs involves figuring out how to go from implementation to plan. What’s the difference between a successful implementation or a failed plan?
How it’s executed.
Successful businesses are implementing with this secret strategy:
- They have an idea
- They create a plan
- They implement
The three fundamental routes to calm the noise and slash the price of a business idea are:
Realizing that you can have a good idea at the wrong time.
Don’t focus on ideas that have nothing to do with what you need to do in your
business right here and right now. Focus on the ideas that pertain to the problem you are trying to solve.
You cannot implement ideas.
You can implement plans, but not ideas. Successful people implement by having an idea, creating a plan, and then implementing it. There is a discipline, due to a commitment to their business and a commitment to not overspending. These plans bridge the gap between idea and a live result.
There isn’t one idea that gets results.
There are several ideas that create results over time.
Implementation isn’t taking one idea, tossing it to the other side and having it land safely there. It involves a consistent execution of ideas in the same direction that accumulate to the final live result.
Implementing is not the same as building.
Having an idea, implementing it, launching it, and then starting over again with a new idea isn’t efficient. What is efficient is implementing, monitoring, and adjusting and then repeating. Having a new idea and stacking it on top of what has already been launched makes progress towards results.
Systems are better than brute force.
Having a methodical process to follow is what makes entrepreneurs successful. Business owners who are shooting in the dark and hoping to reach a goal tend to take longer to get there. Entrepreneurs who set a goal, figure out a plan to attain the goal, and then create a system as to how to make it reality are the ones who get there fastest. Systems are better than superstars.
Where most entrepreneurs and business owners fail is in letting the noise become too loud and thinking the price of business needs to raise because of it.
An idea doesn’t create a business. Successful implementation does.
Figure out if the idea is ready to be implemented, turn it from idea to plan, modify over and over again, and then create a system to figure out how the idea is profiting. The difference between successful implementers and failed idea inventors is their route from start to finish.
Calm the noise and slash the costs of business.