Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. Harvard Business Review lists Dr. Robert Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda,” Fortune Magazine lists Influence in their “75 Smartest Business Books,” and CEO Read lists Influence in their “100 Best Business Books of All Time”. Following up one of the most influential marketing books written wasn’t going to be easy. Robert Cialdini, author of Influence was well aware of the mountain he was about to climb when writing Presuasion. Influence talks about what to put into a brand’s message. Presuasion talks about the moment right before that …
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